For six years, we built and evolved under the name Live The Collective. It was a space of experimentation, growth, and learning, a foundation that started our brand collective. It allowed us to explore what our brand could become. Over time, however, we realized that while our vision was expanding, our name no longer reflected the full scope of what we offered or where we were headed.
So we asked ourselves a simple but defining question: Who are we? What does it mean? Where do we want to go? Where can fashion lead?
JUNN (J-U-N-N) is inspired by the month of June. June is the sixth month of the year, a subtle nod to Toronto ('The Six'), our home base, and it also happens to be both of our birthday months, making the name deeply personal. More importantly, June represents transformation. It’s the moment when spring turns into summer, when wedding season begins, and when energy shifts. It’s a month defined by change, momentum, and possibility. Exactly what we want for our clients.
JUNN is not just a name, it’s a mindset. It reflects growth without rigidity, evolution without losing identity, and the belief that style, creativity, and culture are always becoming. The rebrand wasn’t about changing who we are; it was about finally choosing a name that could grow with us and hold everything we’re building. JUNN is our next chapter — one rooted in clarity, intention, and endless possibility.
