LIVE THE COLLECTIVE by Rupa & Natasha is a passion project founded by two best friends, for their shared love of sartorial style. Their concept is an elegant showcase of authentic South Asian design curated for a North American lifestyle - a space for personalized styling, hand-picked retail and inspired fashion.

Rupa & Natasha are the founders and curators of LIVE THE COLLECTIVE.  Born and raised in Canada, they have maintained deep roots to their Indian culture through dance, music, clothing and art.  With their ever-present interest in fashion, they envisioned a platform to improve accessibility and share their appreciation for thoughtful hand-crafted designer wear.

They believe in living collectively in thoughts, ideas and all aspects of life.  “Please enjoy and #LIVEtheCOLLECTIVE way” - R&N